Interesting article in today’s Chicago Sun-Times regarding podcasting… this jumped right off the screen:

LaRue Highsmith, veteran producer of educational programming for health professionals, recently began spicing up his online media mix by offering physicians, clinical lab professionals and others the option of downloading his Webcast programs as podcasts…
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He estimates that podcasting increases the audience for his conferences by about 15 percent, which in turn boosts the fees he can charge his clients, such as Abbott Laboratories. Professionals who attend the courses can earn professional education credits.

Hmmm… how would you like to boost your business by 15 percent?