New media gaining on old media

An IBM study states what a lot of us already knew… new media is starting to replace old media in the hearts and minds of the public. Here are some of the findings:

  • TV is increasingly taking a back seat to the cell phone and the personal computer among consumers age 18 to 34
  • 19 percent of survey respondents reported spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing
  • Consumers are demonstrating their desire for both wired and wireless access to content: an average of 81 percent of consumers surveyed globally indicated they’ve watched or want to watch PC video, and an average of 42 percent indicated they’ve watched or want to watch mobile video

This trend impacts everything… media delivery, advertising, the works. If you’ve got a product or a point of view, this is the time to start strategizing a new media plan.

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