At least that’s what the NY Times says.

To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.

It’s sort of surprising to me that few small businesses have taken this rather simple route to boost their overall exposure. Still, knowing how demanding all of the other aspects of running a business can be, maybe it’s not so surprising!

Have a great weekend!