Podcasting News has a great story that goes hand in hand with my post from the other day about using podcasting and new media as a way to promote other things you are selling… like your book.

One of Nineball Media’s clients has found success in creating an ongoing community that is tied into a book. It’s a great way to expand on the concepts and create a launching point for other ideas… different products? a second book? The best part is that the podcast is free content that listeners are excited to receive – not merely a series of advertisements wrapped around some minimal content.

If you’re a budding author, think about how you can use new media before, during and after you publish as a companion to what you’re writing! With the news that podcasting continues to grow and reach mainstream acceptance, the time to integrate new media into your plans is now.