Podcast advertising and ratings standards

The Association of Downloadable Media announced that it will be presenting “Advertising and Sponsorship Standards and Guidelines for Traffic Measurement” at the ad:tech Expo in San Francisco, April 15-17. Should be interesting.

Speaking of ratings and other metrics, a recent article suggested that most podcasts are consumed on computer desktops rather than portable media players like iPods. That’s good news if you are a podcaster that spends additional time putting together shownotes and other additions on their webpage…

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