I’m happy to say we’re getting a great group amassing across the river in Arlington, VA for the upcoming PodCamp DC. It will be April 18-20 at the Art Institute of Washington in the Spectrum Theater. Just judging by the list of attendees, this should be a good show if you live or work near the DC area. PodCamps have been really great resources for new and experienced podcasters… check it out here. Oh, and it’s totally free!
Category: podcasting
Podcast host sees profits increasing
Podcasting News reports good news for podcasting host Wizzard Media:
Wizzard Software, the parent company of Liberated Syndication and several podcast hosting services, announced today that revenues for the fourth quarter of 2007 were $1,540,992, a 108% increase over revenues of $739,551 in the fourth quarter of 2006.
Podshow on layoffs: no comment
Adam Curry talks about “the focused strategy and direction PodShow has embarked on” for Daily Source Code 733 but nothing about layoffs. Mark Hopkins at Mashable called around and got this:
I tried contacting three different PodShow offices in search of someone for comment, but the only one that picked up was their San Francisco office. They were aware of the news, and sounded rather irritated that I’d be calling to check up on the rumors, but offered no comment, confirmation or denial on the matter.
We’ll likely hear more next week.
Podshow layoffs?
Valleywag is reporting that Podshow’s venture capital is apparently not enough to save about 30% of their workforce. Take this one with a few grains of salt… a lot of their reporting (particularly on Yahoo) is way off or overstated. If true, however, this strikes me as a serious indictment of Podshow’s growth strategy.
You don’t need a million downloads to be successful
I thought this piece by Kevin Kelly was really interesting… he suggests you can find a great deal of success if you have 1000 “true fans” rather than striving for a million downloads. Good stuff if you are trying to find ways to make a living off of your new media.
Podcasts and music: law and licensing issues
Form time to time I like to sprinkle in a bit of the law here on the blog (which is only a slight hat tip to my other life as an honest-to-goodness lawyer). I only do it when we need to, and only when I stumble upon good stuff like this great resource… last summer’s Podcast & new Media Expo panel on music licensing. One of the panelists is Colette Vogele, an expert on IP law in this area (and author of the Podcasting Legal Guide… an indispensable resource).
It covers the four different types of licenses and a primer on copyright law. Check it out here.
Feedburner ain’t infallible
I just spent the morning cursing Feedburner.
While working on a client’s premium podcast, the service that has always been a really nice way of creating a welcome interface for users (play now buttons, choice of subscribe options, etc.) totally rebuffed any attempt to make episode #1 be recognized in an mp3 enclosure. That’s fancy talk for “it didn’t work, and iTunes wouldn’t see a podcast.” I still can’t figure out if it was a Blogger problem or not, but it was officially not working… despite all the elements being there.
So, it was back to the olden days of podcasting… yep all the way back to 2004. I had to code my own source RSS feed and plug that into Feedburner. Lo and behold it worked. I wonder what people who weren’t mucking with hand rolled RSS feeds do when presented with this issue? I suspect they throw their hands in the air and give up… that’s a shame, and it shows how we have a ways to go in the industry to truly make it simple when a Blogger-Feedburner handshake won’t work on the first, second or even third try…
BTW, if you’re in the same boat I was this morning, check out the podcast feed generator. It’ll get your feed parsed out for episode one. Beyond that you have to write your own code in addition to what it spits out. Still, a handy resource in a pinch.
Olympic podcasts? Don’t look for an athlete-produced one.
The International Olympic Committee has just made NBC and other rights holders (who give them lots and lots of money) very happy. Athletes are banned from podcasting from the Olympics according to Podcasting News. Their take on the IOC guidelines:
[A]udio podcasting, video podcasting, photoblogging and vlogging are banned for Olympic athletes, media representatives, officials and staff. Anyone violating the guidelines may be banned from the Olympics and sued for damages.
Too bad. Wouldn’t it have been cool to get an insider look at some of the track athletes’ prep? Swimmers’ parties after the final lap’s been swum? This all goes back to my original theory that the Olympics have gone downhill since Lake Placid 1980… but then again, I didn’t exactly get an Eric Heiden podcast or a US Hockey video podcast then either…
Podcasting predictions
The head of Wizzard Media projects significant growth, matching the marketing report from a few days ago:
Well, I’d like to predict that the rest of industry getting better at reporting.
I’d have to guess that, oh, if i had a crystal ball to forecast Wizzard’s statistics, my educated guess is 1.5 – 1.8 billion downloads, and double to four times the ad spending of the past year.
More listeners… more revenue. This medium is growing, despite the doom and gloom predictions (sort of) back at the New Media Expo. Now, do I think tech podcasts are growing? No… those were the realm of the early adopters, and I think (maybe… perhaps) that they’ve maxed out on listeners. Not as good for Leo Laporte, but plenty good for the yoga podcasts, the political podcasts, and everthing else in between.
Podcast advertising and ratings standards
The Association of Downloadable Media announced that it will be presenting “Advertising and Sponsorship Standards and Guidelines for Traffic Measurement” at the ad:tech Expo in San Francisco, April 15-17. Should be interesting.
Speaking of ratings and other metrics, a recent article suggested that most podcasts are consumed on computer desktops rather than portable media players like iPods. That’s good news if you are a podcaster that spends additional time putting together shownotes and other additions on their webpage…